Client: Taco Bell

Year: 2022

Deliverables: Lift screen graphics

Designer - Miguel Sanchez

Exec. Creative Director - Jess Kirkman

Creative Director - Brittany Binnig

Assoc. Creative Director - Kristin Leishman

Sr. Copywriter - Jordan Elle

Account Supervisor - Scott Andreen

Sr. Project Manager - Cristina Kawecki

To create informative designs that showcase while customers wait for their food.

Taco Bell DEFY is new drive-thru system tested in Minnesota offering a convenient and efficient solution for consumers who want to grab a quick, pre-ordered meal. They simply drive up to a designated area and wait for their food to drop down from an elevator, which takes approximately 10 seconds. The lift screen images serve as a visual aid to guide the customer through the process and show how it works while they wait.