Client: Taco Bell

Year: 2022

Deliverables: Social Media Posts

Snapchat Ad (Static / Animated)

IG Story Ad (Static / Animated)

IG Post (Static / Animated)

Google ad (Static)

Animator & Designer - Miguel Sanchez

Exec. Creative Director - Jess Kirkman

Creative Director - Brandon Bale

Assoc. Creative Director - Julia Cadar

Account Coordinator - Abby Rodgers

Account Supervisor - Scott Andreen

Sr. Project Manager - Cristina Kawecki

To boost usage of the Taco Bell mobile app through the implementation of innovative digital product solutions

The Taco Lover's Pass was a game-changing digital initiative aimed at promoting the Taco Bell app. Customers could purchase the pass for $10 and receive one eligible taco per day for a maximum of 30 consecutive days. This unique offering helped drive awareness and increase usage of the app. Utilizing the existing design, I elevated it by animating important features.