TACO BELL TV BILLBOARD
TACO BELL TV BILLBOARD
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Client: Taco Bell
Year: 2022
Deliverables: TV Billboard
Animated Takeover Screen & Lower Third Screen
Static Takeover Screen & Lower Third Screen
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Art Director & Designer - Miguel Sanchez
Exec. Creative Director - Jess Kirkman
Creative Director - Christopher Selter
Sr. Art Director - Chase Wood
Animator - Mark Robson
Sr. Account Manager - Lauren Dewey
Sr. Project Manager - Cristina Kawecki
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To create a new, brand-forward generic Taco Bell TV Billboard leveraging brand codes to be both static and animated.
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Taco Bell TV billboards are static or animated lower thirds and takeover screens utilized in broadcast programming.
In the past, Taco Bell TV billboards were uniquely created to suit the network and programming. For example, during the NBA Finals, the logo was changed to have a basketball texture. To further fuel Taco Bell’s brand awareness, the ask was to create a universal billboard that can sit on all networks.
STORYBOARD
The animated logo begins with the bell tucked away in the corner.
The bell swings across the arch to hit the wall. This will trigger the bell bong.
As soon as the bell makes contact, a reverberation of color and texture fill the screen. Revealing Taco Bell’s colors and iconic bong sound.
As the reverberation stops, the logo reveals the word mark.
Initial rough animation to showcase the cadence. Upon review, we adjusted the colors, texture, and flow of the animation.